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We Sponsored Barber Club Live. This Is What Happened

After attending many Hair Club Live events over the last couple of years and watching our IT&LY stylists join the hairdressing community to show their skills on stage, we were pleased to sponsor the first Barber Club Live on 27th November 2016, which has the same fabulous format as Hair Club Live but this time dedicated to men’s hair. If you have never attended a Hair Club Open Chair Night, you should!  However the premise is that the stylist has 10 minutes on stage to finish creating a style, starting when the traffic light is green and finish on the stop light. This isn’t a competition but more of a stage to share ideas, inspire and show off (in a good way). It is literally like an open mic night for the hairdressers. With the Twitter Hashtags #darethechair and #openchairnight

It is not about competing brands but all about community. The setting is usually a bar or pub which creates a unique and laid back atmosphere.  A night where anything goes and only positive vibes allowed! A lot of whooping and cheering and love for the Hair Industry is shared.

Hair Club Live veteran Steve Clewlow was Ambassador for IT&LY. This was a barbering event and we expected some sharp cuts, beautiful skin fades and detail work. So anticipating that those bases would be covered we went for something a little more rock n roll. Our model for the night was Oliver Tindall front man for Rock band Guns of Anarchy and a little nod to our new IT&LY Hair Fashion Trend collection Glam Rock Torino. We predict a rise in artfully placed colour in barbering as we recently ran a colour day for barbers.  As well as Steve representing as one of the night’s Barber Club live headline artists we were there to hand over a spot prize of £100 voucher to the barber who created our favourite style of the evening and it was hard to pick just one!

Over a hundred people piled into the Star of Kings ( Kings Cross) with an upbeat sound track courtesy of DJ  Karl Dennis.  The stage was taken by 13 barbers all creating different styles and highlighting the importance of events like this to showcase diversity within the Industry.

Steve Clewlow and Model Ollie Tindall on Stage
Steve Clewlow on Stage for Italy Hair and Beauty

Our Headliner

We previously prepped Oliver’s Hair before the event by colouring his roots and freshening his black colour with a 50/50 blend of Colorly 1b and 1c. The difference between our black and the box colour he had previously been using? Condition, subtle reflexes of blue and shine.  We then created coloured slices to show through the exterior of the haircut using an ecaille effect. We wanted a few flashes of colour but this is a rock look, the shape and colour still needs to still look masculine.  We applied Advanced Contrast in 1 and 3 and easily blond with 40volume developer Steve shaped the style live on stage, razoring the style to create movement, removing hair actually created body. Steve used the Miraki folding razor.  The Tri Samurai Diablo scissors and Miraki Cyclone Dryer  to get volume into the style

Steve Clewlow and Italy Hair Beauty
The Finished Rock Look with hints of worn reds for a grungey effect and impact when head banging!

Our Winner

Nico Rapio from Radio Salon London
Nico Rapio with his high fashion look that started with perming rollers

Our winner Nico Rapio from Radio Hair salon New Bond Street London . Nico took his inspiration from fashion designed JW Anderson and men’s London Fashion Week. Nico used perming rollers on his model’s hair while a band created a shape at the crown. The look was roman-esque and almost cherub like. We felt that this was a truly fashion lead style and Nico was forging his own path. £100 to spend on our website went to him and we’d love to catch up with him in the future to see what he has been up to and bought.

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Nico Rapio our Winner and finished look

Other sponsors selected Atila and Rino Riccio as their favourite looks. Although there were many styles to love on the night and we thoroughly enjoyed seeing the work and making new friends. Feel free to click/swipe through the below gallery of other photos we took of the night.

The next Barber Club Live event takes place in March. We will announce the event when tickets and signup becomes available via our facebook page