Aquarely delivers across the board with no compromise! Easy grey coverage, up to the minute fashion shades and sustainable ethics and packaging. Caring ingredients from nature, including Phytocomplexes derived from locally sourced, olive leaf resorcinol free and scientific innovation. The 100ml tube mixes 1-1.5 with our premium developers which combined is 250ml of colour in the bowl. It makes absolute business sense to be an IT&LY Hair Fashion Salon.
NEW AQUARELY 95 SHADES OF PERFECTLY BALANCED PERMANENT HAIR COLOUR
20 EXCITING COLOUR SERIES, HIGHLIFT BLONDES, EASY GREY COVERAGE AND ENDLESS CUSTOMISATION
Aquarely (Acquerello) is Italian for water colour; this technique of painting known for its freedom, vibrancy and ease of use. IT&LY have produced an extensive spectrum of permanent hair colour with stories of chic beige, fiery reds, rich chocolates and high fashion cool ash colours, lavender, smoky tones and delicate pearl blondes . While boosters provide expert correction, customisation and control. Limited only by your imagination!
It’s all about the base- Neutral, Intense, Cool or Warm
Never fight with your base shades again and achieve perfectly balanced results. Aquarely comes with 4 base ranges. Traditional N, which is perfectly neutral and natural, NI (double base) when more intensity is needed, NF cooler toned base and CL warmer base. Choose the NF range to work with your beautiful ash tones and the CL to work with caramels, chocolates and copper shades. Work with your clients natural tones and easily counteract unwanted undertones.
SCIENCE MEETS NATURE – OUR MOST ADVANCED FORMULATION
Optimal Colour, with the most efficient colour reaction in the hair cortex, with no loss of pigment molecules. This means increased colour saturation for your client and even more accuracy of tone and predictive result for you the stylist.
The exclusive &-Plex BOND REPAIR™ protects, restores and repairs the bonds of the hair that can be damaged during any chemical process. In addition, 7 plant oils and butters are added to create more moisture, strength and shine.
Silky texture, gives even better coverage, goes further and mixes faster! Infused with a beautiful biodegradable fragrance to mask ammonia and stays in the clients hair for up to two washes.
Biomimetic emollient obtained by extracting phytocomplexes from olive leaves, completely of natural origin, has a high refractive index and helps maintain the hair’s shine. Aquarely also scores a provable 80% on the natural ingredients index.
Crystalsphere is a microencapsulation technology that comes from the world of high end skin care, it improves bio-availability and lasting effect of lipophilic active complex. This helps with a slow release of the active ingredients in the formulation. Improving shine, colour vibrancy and colour longevity.
Aqaurely contains the lowest ammonia possible. About two thirds less than traditional colour. This means less opening of the cutlicle, easy closing of the cuticle and therefore minimises the chance of damage and a much more comfirtable experience for the client.