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Prohair Live 2015

A few weeks ago we took IT&LY Hair Fashion to Manchester to show off at the big trade show Prohair live, organised by Professional hairdresser magazine. The show is all about education and the latest happenings in hairdressing. If you came to see us, thank-you for stopping by.

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We decided to delve into the trends for 2015, with some wearable yet not so obvious colours. As we believe this is what the modern savvy customer wants, chic colour that is the envy of their friends and difficult to copy. These are the trends that you will see explored in our newly anticipated collection from Milan “Urban Collection” which has been shot in Milan (so expect an announcement in the next couple of months)

Antonio Martorelli their technical advisor, helped to produce the collection and came over from Naples, Italy to show off his skills. Along with Antonio we had  Allyson Clewlow IT&LY technician and competition winning stylist and Steve Clewlow 5 times winning NHF Britians Best Mens hairdresser. The young creative team from WWW.Comb in London. Each stylist took a key trend and put their own spin on it. Which I’m certain you will all do in your own salons. Linda our technical guru ( IT&LY  human colour almanac) was on hand to answer all of your colour formula questions.

The key trends we focused on for the show were Marsala, metallics, apricot/ rose gold, sophisticated red and blond highlights with a twist. Fear not I have all the colour recipes and will elloborate on those in some featured posts.

Antonio Martorelli with his models Day 2
Antonio Martorelli with his models Day 2

You still have a chance to enter our competition to win some Awesome scissors