Colorly Optimus is Itely Hair Fashion’s most advanced permanent colour for the professional stylist and ingredient savvy modern client. A colour that harnesses plant power with bond protection built in, has 0.2% ammonia and lowest possible PPD without comprimising on exceptional lasting colour results and incredible condition on the hair.
Beautiful light reflecting colours that give multi-dimensional and incredibly natural looking results on the hair, while still achieving 100% grey coverage. Intense base shades for clients with 75%-100% grey. A spectrum of brilliantly balanced colours from the sumptuous chocolate brunettes (CH), palest pastel blondes (SSL), smoky tones (K) and rich copper reds (T) . Accent shades Violet (AV), Ash (AC), Blue (AB), Green (WR), Red (AR) and Clear for ultimate control and customisation!
NEW Lavender, Violet Ash, Chestnut and Ash Pearl Series . These Violet and blue based collections give beautiful results make toning blondes, creating highly desirable cool brunettes and unusual mushroom tones simple. Use to neutralize warmth and yellow tones across all base levels.
Optimal Colour, with the most efficient colour reaction in the hair cortex, with no loss of pigment molecules. This means increased colour saturation for your client and even more accuracy of tone and predictive result for you the stylist.
The exclusive &-Plex BOND REPAIR™ protects, restores and repairs the bonds of the hair that can be damaged during any chemical process. In addition, 7 plant oils and butters are added to create more moisture, strength and shine.
The velvety texture mixes more quickly, spreads further and has superior adherence.
Optimus has a designer inspired fragrance with heart notes of gardenia. This scent provides a pleasant experience for stylist and client (masks ammonia) and stays in the hair for up to two washes.
Colorly Optimus is vegan, not animal tested, free from parabens, SLES and phthalates. It contains the lowest levels of ammonia which means a more comfortable service for the client, the cuticle layer of the hair is barely opened to impart the colour and therefore no damage to the hair.
The Mediterranean Blend (included in the colorly optimus formulation) is a clever mix of phytocomplexes sourced and processed in Italy via circular economic means. This blend of fruit extracts helps to improve the shine and strength of the hair by detoxing the hair from heavy metals/mineral build up and further minerals in hard water penentrating the hair. Which creates a perfect canvas for your colour and also increases the longetivity of the colour for the client.