Oh My Blonde Colour and Care

Oh My Blonde Toners

oh my blonde pastel toners

Colour looks better on shiny hair.  

Oh My Blonde Toners are part of The Oh My Blonde Collection of lighteners and toners that contain &-plex a combination of nourishing plant oils ( Avocado oil, Cocoa butter, olive oil, Soy Bean oil , almond oil, cotton seed oil, wheat proteins) that protect and moisturise while the colour processes.

The latest colour technology and care in five new toner shades. Three blond tones to create clean, bright blonds and neutralise yellow ( Caramel, Sand and Diamond) and two on trend shades (Rose gold and Denim) 

 illustration swatches of real results. 

Either use 10vol Aquarely or Oxily 2020 developer or 5vol Oh My Blonde Activator  1:2 mix 

Mix and Tone for that Perfect Blonde

While you can create beautiful blondes by using single shades Oh My Blonde toners allow you to create high fashion colours by mixing. Using different combinations  you can adapt the toners for even more cooling effect on warm hues or more daring shades. Create delicate peaches, rose golds, pink and lilacs. Use denim with diamond or sand to make grey and silvers. 

Different effects will be created depending on how light the base colour. For example use Rose gold over a mid blonde for a chocolate rose effect or when used on a level 10-12 will create a more candy pink effect. Mix with caramel and create a more peachy rose gold. 

Oh My blonde formulas

Develop without Disruption

New 5 Volume Activator and Ph Balancer

Oxidizing emulsion 5 vol/1.5%. Stabilised developer specifically formulated to guarantee maximum performance when used with Blonde Toner shades mixed with pH Modulator.

5 Vol Activator and Ph Balancer mitigates lifting on natural hair when wishing to tone highlighted hair. Lightened areas will be beautifully toned while natural colour or areas you wish to stay true to colour with not lighten further. Ph Balancer changes the alkalinity of the toner to stop lift. 

Blondes at The Backwash

Blonde Shampoo and Conditioner 

Let the gorgeous scent of Oh My blonde envelop you and your clients. 

A luxurious pearl shampoo that delicately hydrates and cleanses bleached
and treated hair, leaving it soft and silky.

Conditioner that hydrates and nourishes porous, bleached and treated hair, leaving it soft and silky without weighing it down.

Formula enriched with Chromalight for longer-lasting colour and protection of the hair against outside aggressors. Available in 1000ml backwash or 250ml and 200ml retail sizes. 


Oh My Blonde Cool Blonde Spray 

A Leave-in hair colour spray with anti-yellowing effect, use on towel dried hair. The spray is pigmented with cool tones and neutralises undesirable yellow tones on all types of blondes and even greys. Perfect for maintaining and enhancing cold ice blonde reflexes. without weighing the hair down. Detangles and improves combing,

Retail For Blondes

Take Home The Ultimate Blonde Experience 

Your clients will love their Oh My Blonde in Salon experience. However why stop there?! Oh My Blonde shampoo, conditioner and Cool blonde spray are available to retail. Make sure your clients can keep their hair looking and feeling great once they’ve left the salon and continue their Oh My Blonde experience.

If you’re using Oh My Blonde at the backwash and Blonde Sealer, they will be able to experience the immediate effects in salon and maintain their hair health and colour at home. Also great for gifting to the blonde in their life!  

Retail Stand and Cool Blonde Spray NOW available 

contact us to stock Oh My Blonde

Oh My Blonde Lighteners

Check Oh My Blonde Lighteners

Oh My Blonde

Oh My Blonde is a range of 5 lighteners to create any blonde you like, using an array of techniques. 

The range includes

  • Silky Blonde for on Scalp

  • Clay Blonde

  • Iconic Blonde lightens 9+ levels

  • Sunlight Oil for a soft effect or to break the base

Check Oh My Blonde Lighteners

View the range

If you would like to stock IT&LY Hair Fashion Colours and retail products. Please get in touch and we can send you some information.