Hot hair and Fashion in Flames

model pre show and hot coals
The hot coals catwalk being made and a model being coached for confidence

Last month we were very proud to support an extraordinary event that took place in Glasgow Barras Art and Design Centre May 17th . “Fashion In Flames”. Organised to raise money for charity Action for Children the event was unlike anything we had seen before. Fashion duo Obscure Couture showed their hottest collection to date! We watched in complete wonderment as models literally smouldered as they made their way across a catwalk with a difference, hot coals!

Prior to the show the models from Superior Model Management had been trained by Headstrong NLP Masters to handle the unusual catwalk with confidence.

Paolo Andreuccetti from Martin Brown Salon in Glasgow created the hairstyles for the event and called upon our Purity Styling range to keep the models hair looking cool as they negotiated their way through the smoke.

Paolo said, “I liked the Pure fluid experience styling lotion from the Purity range, it worked perfectly for the sleek straight look for the show”.

We were also pleased to donate SynergiCare travel sizes for the V.I.P bags at the event.

paolo and purity by It&ly
Paolo and our Purity range
Please take two of minutes to watch the short video created by the team at Skylark PR and Fisheye moments production. It really is quite something! And thanks to Julie Broadfoot for the brilliant photos of the show.

model on hot coals sinergicare
Model on the catwalk and some happy V.I.P’s with their goody bags